The Cream of Devon

July 2-4 2021

Join us at Devon County Show 2021 – destined to be the major family event on the South West calendar this summer.

It’s your chance to engage with a huge and diverse audience from Devon and the South West, showcasing your business to potential customers from across the region.


The Devon County Show Audience

Average age of 50-64
Comfortable communities / Affluent achievers
Household income over 40k / Outright Homeowners

  • 88% of visitors purchase at the show
  • 38% spend between £20 and £50
  • 29% spend between £50 - £150
  • 90% of visitors purchase food for consumption at the show
  • 50% buy food to take home
  • Over 50% saw a business at the show they intend to buy from in the future

Acorn profiling
2019 Devon County Show exit poll

Retail Heaven

Our visitors enjoy the wide range of stands at the Show from food and drink to crafts and gardening, suppliers to agriculture, clothing, education, motoring, professional services and pet care.

Your Opportunity


Whether you are looking to sell products, engage with new and existing clients, promote your services, conduct market research or capture valuable customer data – Devon County Show gives you three days to maximise your opportunities.


The Devon County Show offers a MASSIVE retail opportunity for businesses operating across the South West and beyond.

What Our
Customers Say

But don't just take our word for it, hundreds of our trade customers come back year after year to reap the rewards of Devon County Show. Here's what some of our customers have to say:

What an amazing experience! The Show stewards – the backbone of the Devon County Show – a very helpful collection of the finest gentlemen from Devon!

India In A Jar

Devon County Show is one of the most helpful shows I attend with all the help the organisers provide for me to have a successful Show – a great team!

The Amazing Sharpener

Kenniford Farm have been attending Devon County Show for over 16 years, over that time it has consistently been the busiest Show we attend.

Kenniford Farm

The organisation of the event was fantastic from booking, to communication, to unloading the day before. The Stewards were very helpful. Excellent Show.

My Alfresco Art


On an average year, the Devon County Show attracts 91,000 visitors over the three days.

The Devon County Showground has space for 600 trade stands across our 90 acre site.


Our 2021 Show will be run according to Government guidance. The health and safety of our visitors and staff remains our top priority.


Prices from just £16.90/m2 for open space and discounts for agricultural and horticultural trade.  Food stands from £505 + VAT.  Stand prices are for all three days and include staff passes, vehicles passes and listing in the Show Guide.


Cancellation Assurance

In the event the Show is unable to go ahead due to government restrictions, all trade stand bookings will either be refunded in full or carried over until the next Devon County Show.